How do you bring a Shakespeare Masterclass to life with a digital concept that reconnects young people with Shakespeare, whilst creating an emotional brand connection?
Young people get the most out of Shakespeare when they explore and act the play. Hearing the sounds of the words and really feeling the rhythm they carry can help actors to understand the words, their meaning and relationship to the story.
Personally, I don't remember too much Shakespeare from school, so this was a good opportunity to actually do a little discovery. At the heart of Shakespeare’s plays and poetry is a rhythm. A poetic pattern called the iambic pentameter. A rhythm that is aligned with the beat of the human heart.
Combining both the user's voice and their own pulse we’ll generate meaningful visual and audio patterns (overlaid with beautiful typography), that allows them to get a real understanding of pace, intonation, stress, tones, moments of loss, anger, love, temptation etc.
We’ll use the in-built heart rate monitor ability of your phone (Samsung S3+ and iPhone) and voice recognition software to sync your voice with your laptop or tablet to help generate your very own audiovisual rhythm patterns
A natural and flowing feel - materials moving, digital drops of blood spilling, delicate shards of tears, aggressive spikiness of anger, tender lines for a tender kiss. Sculpted, considered, light and dark, colourful and varied.
Each visual reaction and sound will relate to the themes from the scene being read. Typography overlaying the audiovisual rhythm patterns - like a beautiful teleprompter. Minimal interface design, simple text, nothing cliche Shakespeare or Elizabethan.