Over the course of a week we set ourselves the challenge to design and build a useful product, backed up for smart insight, a real consumer problems and an idea that could transcensd campaigns, putting innovation at the heart of a clients agenda.
Insight — Kids and parents easily fall into a rut when looking for new active adventures. Anything that gets in the way of active adventures and the need for hydration is a problem for Fruit Shoot, so it’s our job to help.
Consumer Problem — There’s no YPlan for parents and kids. Parents are having to go to a dozen different sources of inspiration from personal recommendations, to online forums – but even then there’s no filter that makes these ideas relevant to their specific needs.
Opportunity — Create a trusted digital service that helps families to break free from the rut, with tailored adventure inspiration to keep kids active and inspired, healthy and curious.
To create a tool that is both fun for kids to use and also helpful for parents. To make an app that’s both functional from a parents point of view, but equally something that a kid would find playful, intriguing, spark their curiosity. An app that inspires a spirit of adventure, helps fulfill the family’s needs, and instills brand trust.
Fun, intuitive and playful — Interactions and animations that encourage discovery, play. Bright, fresh and engaging. Bold use of colours, typography and shapes.
Easy for all hand sizes — Simple, yet functional – Easy for an adult without being childish, easy for a child without being too complicated. Easy to find adventures, smart notifications, building a profile over time.
Trustworthy — Community based ratings, themed recommendations – mummy bloggers. An app that works, doesn’t crash and delivers a high quality service.
Moodboard - Bold, fun and full of colour for simple intuitive interactions.
...is actively used by our target audience, giving Fruit Shoot a platform for on-going communication across campaigns. Through continued use it helps also drive brand preference and authentically meets user needs by providing smart, data driven recommendations.
Client - Britvic Fruit Shoots
Agency - TH_NK
Role - Art and Design Direction
UX Lead - Diane Faidy
Design - Ted Sterchi
Strategy - Ramzi Yakob
Development - Jonny Vickers