Baileys

Cream with spirit - creative pitch

Creating a digital platform that showed how Baileys can shine a light, and celebrate amazing women globally. We wanted to show how we can bring women together and celebrate togetherness, style, elegance whilst being brave, true and spectacular. We've mixed bold typography and angled shapes that are less 'froufrou' and pack a bit more punch. Rich purples combined with gold gradients for a little indulgence, offsetting against the dark greys and subtle pastels. It's is a Kiss with a Kick, a little bit of sass, and a lot of attitude.

Baileys Baileys
Baileys Baileys
Baileys Baileys Baileys
Credits


Client - Baileys
Agency - LBi
My role - Creative, Art and Design Direction
Creative Director - Abi Ellis
Creative, Copywriter - Hannah Drury
Designer - Manuela Silva

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