Creating a digital platform that showed how Baileys can shine a light, and celebrate amazing women globally. We wanted to show how we can bring women together and celebrate togetherness, style, elegance whilst being brave, true and spectacular. We've mixed bold typography and angled shapes that are less 'froufrou' and pack a bit more punch. Rich purples combined with gold gradients for a little indulgence, offsetting against the dark greys and subtle pastels. It's is a Kiss with a Kick, a little bit of sass, and a lot of attitude.